Veloz Launches $43 Million Electric For All Campaign Highlighting EV Savings with Nick Offerman
Starting July 14, Veloz is launching the largest nonprofit-led EV education campaign in the country. This is not some little feel-good ad buy. This is a $43.5 million national push, funded by Electrify America, to show why EVs are a smart choice financially and practically.
The campaign is called Electric For All, and the message is simple. EVs are here, they work, and they save you money. Millions of drivers already know it, but millions more don’t. Veloz is stepping in to change that.
At the helm of this effort is Josh Boone, Veloz’s Executive Director, who has been a tireless advocate for making EVs more accessible and better understood by everyday drivers. Boone summed up the campaign’s philosophy well:
“When people have the facts, they’re more likely to take action. We are making sure those facts are clear and accessible because the way forward is electric.”
Bringing some added attention to the campaign is Nick Offerman, the actor best known for playing Ron Swanson on the sitcom Parks and Recreation. Offerman provided voiceover for the campaign’s ads.
“Why do EVs cost less to own over the long run? Well, for starters, you never have to buy gas again. And there are fewer parts. And fewer repairs. Making it easy on your bank account. All long-term relationships should be this good. With a lower cost to own, the way forward is electric. Discover EV savings at electricforall.org,” Offerman says in one of the ads.
What we like about this campaign is that it’s not trying to scare or guilt-trip anybody. It’s not preachy. It’s honest and clear. EVs are cheaper to maintain, you save on gas, and thanks to incentives, you can get into one for less than you think. But with some federal and state incentives expiring soon, now is the time to help people make up their minds.
The campaign also features Ford’s Mustang Mach-E and F-150 Lightning front and center, which shows that EVs aren’t just for early adopters anymore. These are mainstream vehicles for real drivers.
Cynthia Williams from Ford added:
“Supporting education around electric vehicles is key to helping more drivers see what’s possible.”
The campaign will continue through 2026 with in-person experiential components, multilingual outreach in 15 languages, and targeted efforts to reach low-income and disadvantaged communities that stand to benefit the most from lower transportation costs.
At EVs for All America, we’re proud to support Veloz’s campaign. This kind of smart, fact-based, apolitical messaging is exactly what the EV movement needs.